Memanfaatkan In-App Review API untuk ulasan Google Play Anda
Ditulis oleh Scott Lin, Product Manager, Google Play
Bagi banyak developer, rating dan ulasan adalah titik interaksi penting dengan pengguna. Setiap hari jutaan ulasan diberikan di Google Play, memberikan data berharga kepada developer mengenai apa yang disukai pengguna dan apa yang perlu mereka sempurnakan. Pengguna juga mengandalkan rating dan ulasan untuk membantu mereka memutuskan aplikasi dan game yang cocok bagi mereka.
Selama dua tahun terakhir, Google Play telah meluncurkan berbagai fitur untuk memudahkan pengguna memberikan ulasan, serta bagi developer untuk berinteraksi dan meresponsnya. Sebagai contoh, pengguna sekarang bisa memberikan ulasan dari halaman beranda Google Play. Kami juga meluncurkan halaman Ulasan di dalam Aplikasi & Game Saya, yang memberi pengguna tempat terpusat untuk memberikan dan mengelola ulasan.
Namun salah satu fitur yang paling banyak diminta developer adalah kemampuan pengguna untuk memberikan ulasan dari dalam aplikasi, tanpa harus kembali ke halaman Detail Aplikasi. Jadi hari ini, dengan gembira kami meluncurkan in-app review API baru untuk memenuhi harapan tersebut.
Meminta ulasan pada waktu yang tepat
API ini memungkinkan developer memilih waktu yang tepat untuk meminta pengguna menulis ulasan dalam pengalaman menggunakan aplikasi. Kami percaya waktu terbaik untuk memberi tahu pengguna adalah ketika mereka telah cukup menggunakan aplikasi sehingga mereka bisa memberikan masukan yang menyeluruh dan berguna. Namun, pastikan tidak mengganggu mereka di tengah kerja atau saat perhatiannya dibutuhkan, karena alur ulasan akan mengambil alih tindakan di layar.
Pengguna sekarang bisa memberi rating dan ulasan dalam aplikasi Anda.
In-app review API mendukung ulasan publik dan pribadi saat aplikasi Anda dalam versi beta.
API ulasan adalah bagian dari Play Core Library, yang didistribusikan untuk Java/Kotlin, C++, dan Unity. Ia menawarkan API ringan yang memungkinkan aplikasi meminta ulasan dan meluncurkan alur ulasan tanpa pengguna meninggalkan aplikasi.
Integrasi terdiri dari empat langkah utama:
- Tentukan kondisi dan tempat terbaik untuk meminta ulasan
- Minta alur ulasan ke API
- Luncurkan ulasan pada saat yang tepat
- Lanjutkan alur setelah ulasan selesai
Pengguna memberikan ulasan atau tidak, aplikasi harus melanjutkan tanpa mengubah alur penggunaan. In-app review API dirancang agar mudah digunakan pengguna.
Anda bisa melihat implementasi in-app review API pada contoh kami yang baru dipublikasikan, yang menunjukkan pemanggilan API melalui library Play Core Kotlin extensions (KTX), bersama Play Core API lainnya seperti update dalam aplikasi dan penginstalan modul fitur sesuai permintaan.
Mengumpulkan masukan terbaik
API ini akan mempermudah pengguna untuk membagikan data berharga tentang aplikasi Anda.
Berikut yang dikatakan beberapa mitra kami selama program akses awal:
“Proses integrasi dengan perubahan In-App Review API yang baru sangatlah cepat dan mudah, dan kami melihat peningkatan langsung dalam rating dan ulasan positif setelah merilis perubahan tersebut.”
- Chris Scoville, Engineering Manager di Calm
“In-app review API memungkinkan pengguna kami memberikan rating tanpa meninggalkan aplikasi. Rating bintang 5 kami sejak menerapkan API ini telah meningkat 4x lipat.”
- Nathaniel Khuana, Technical Architect, Tokopedia
"Kami melihat rating tertinggi sepanjang masa hanya seminggu setelah kami menerapkan in-app review API."
- Welly Chandra, Associate Product Manager di Traveloka
Karena masukan terbaik adalah yang jujur dan tidak memihak, kami merancang API ini agar mandiri dan tidak memerlukan permintaan tambahan selain untuk menjalankan API. Kami juga telah menetapkan batasan untuk memastikan bahwa pengguna tidak akan diminta secara berlebihan jika mereka memilih untuk tidak memberikan ulasan.
Kami mendorong developer untuk mengeksplorasi pengintegrasian in-app review API karena ini akan membuka kunci tipe masukan yang hanya bisa diberikan oleh pengguna setia Anda. Dan ingat, setelah Anda menerima ulasan tersebut, ada banyak fitur rating dan ulasan yang tersedia di Google Play Console untuk membantu Anda menganalisis ulasan dan merespons keluhan pengguna secara langsung.
Menurut Anda seberapa bermanfaatkah entri blog ini?
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