Sejak tahun 2014, layanan streaming video Vidio telah menjadi pilihan utama bagi masyarakat Indonesia dalam menyaksikan konten-konten lokal dan premium yang berkualitas. Terlepas dari persaingan merek global, Vidio tetap menjadi platform streaming terbesar dan populer di Indonesia dengan beragam penawaran kontennya, mulai dari siaran langsung olahraga, serial lokal, konten hiburan berlisensi, serta saluran televisi lokal maupun internasional.
Pengguna Aktif Harian Vidio untuk streaming konten olahraga telah meningkat hingga lebih dari 215%
Tanpa adanya Google Play Commerce, Vidio harus mengelola beberapa metode pembayaran untuk pembelian, yang mengharuskan adanya integrasi dan kerja sama dengan beberapa penyedia layanan pembayaran pada aplikasi Android, sehingga kerap menciptakan pengeluaran tambahan yang tidak diperlukan. Berbagai metode pembayaran tersebut, termasuk transfer melalui bank ataupun pulsa membutuhkan biaya pemeliharaan yang tak sedikit dan mengharuskan para developer menggunakan sumberdaya teknisnya untuk mengingatkan pengguna agar memperbarui langganannya setiap bulan sehingga menghasilkan tingkat retensi yang rendah. Selain itu, Vidio juga berusaha untuk terus meningkatkan visibilitas aplikasi mereka di Google Play.
Memperluas metode pembayaran di Google Play Commerce
Untuk mempermudah pengalaman pembelian di dalam aplikasinya, Vidio memanfaatkan Google Play Commerce, termasuk berintegrasi dengan Google Play’s Billing system yang menyediakan cara pembayaran aman dan terpercaya bagi para penggunanya, serta memberikan akses pada Vidio terhadap beragam metode pembayaran Play Commerce dengan lebih dari 300 metode pembayaran lokal di 70 negara. Implementasi secara langsung ini memungkinkan Vidio untuk mengurangi biaya operasional dan waktu yang dibutuhkan untuk mengelola pembayaran kompleks, seperti manajemen pesanan dan manajemen laporan; serta membuka produk berlangganan yang diperbaharui secara otomatis, sehingga memberikan pengalaman berlangganan tanpa gangguan.
Setelah mengimplementasikan Google Play’s billing system di kuartal 1 2022, jumlah langganan meningkat lebih dari 1100% di kuartal 4
Vidio juga memanfaatkan real-time developer notifications dari Google Play Commerce, sebuah fitur efektif yang memungkinkan para developer untuk lebih mengerti status langganan dari setiap pengguna, dan mengelola langganan dengan lebih efektif di sepanjang siklusnya. Hal ini memungkinkan Vidio memenangkan kembali para pengguna lewat pesan penawaran yang telah disesuaikan saat status langganan mereka berubah, serta meningkatkan resolusi terhadap komplain dari pengguna sebesar lebih dari 90%. Tak hanya itu, Vidio juga dimungkinkan untuk secara cepat menyelesaikan penundaan aktivasi, sehingga para pelanggan dapat menikmati layanan yang tersedia secara instan.
Mendorong penemuan aplikasi melalui Promotional Content
Vidio juga ikut dalam pengujian beta Promotional Content, sebuah fitur merchandising swalayan di dalam Play Console yang memungkinkan penampilan konten yang baru dan sesuai dengan waktunya, seperti penawaran spesial, acara-acara dengan waktu yang terbatas/ditentukan, konten baru, serta pembaharuan besar untuk para pengguna. Hal ini meningkatkan visibilitas Vidio di Google Play, baik bagi pengguna baru maupun pengguna yang kembali, dengan menyajikan konten baru serta pembaharuan secara reguler kepada mereka.
Dengan kehadiran Piala Dunia 2022, Vidio melihat peluang untuk memanfaatkan konten promosi guna menarik pasar para penggemar olahraga global yang belum tersentuh. Vidio mempromosikan tarif khusus untuk menonton Piala Dunia bagi para pengguna yang melakukan pembelian pertama mereka dengan menggunakan sistem penagihan Google Play. Vidio juga menggunakan konten promosi untuk memperkuat kampanye retensi, seperti menawarkan gratis satu bulan layanan premium untuk para pengguna yang berlangganan di saat promo Piala Dunia sedang berlangsung.
Vidio memanfaatkan promotional content untuk menampilkan konten baru di Google Play
Vidio juga mengambil keuntungan dari Play Media Experience Program, yang didedikasikan untuk membantu para developer yang memenuhi syarat, seperti Vidio, untuk mengembangkan layanan mereka di luar perangkat seluler dan menjangkau segala perangkat yang penting bagi para pengguna. Dengan bantuan Google, Vidio dapat meningkatkan pengalaman penemuan kontennya kepada para pengguna aplikasi Android TV dengan fitur seperti mengaktifkan transmisi untuk mengirim konten dari ponsel ke Android TV, serta mengaktifkan kontrol untuk memungkinkan mundur, maju cepat, dan jeda, melalui perintah suara ke Asisten Google.
Vidio meneguhkan posisinya sebagai aplikasi streaming terbaik di Indonesia
Memanfaatkan fitur-fitur Google Play Commerce dan mengintegrasikan Google Play’s billing system, bersama dengan investasi strategis yang baik dalam konten promosi, menghasilkan kesuksesan yang luar biasa bagi Vidio. Kampanye Piala Dunia dari Vidio telah memikat lebih dari 1 juta unique watchers dari Oktober ke Desember. Bahkan setelah selesai, jumlah pengguna harian konten olahraga Vidio telah meningkat lebih dari 215%.
Walaupun konten promosi Piala Dunia telah menarik sejumlah besar pengguna baru, Vidio melihat bahwa alat-alat maupun fitur dan sumberdaya yang disediakan oleh Play Commerce telah membantu mempertahankan posisinya. Tingkat retensi rata-rata pelanggan 30-hari telah meningkat lebih dari 35% selama 12 bulan terakhir, dan terus bertambah. Setelah mengimplementasikan sistem penagihan Google Play di kuartal 1 2022, jumlah langganan telah meningkat melebihi 1100% di kuartal 4 dalam tahun yang sama. Dari jumlah total langganan Vidio, sistem penagihan Google Play menyumbang sebagian besar jumlah pelanggan dengan tingkat retensi terbaik.
Vidio telah membangun keunggulan kompetitif baru, yang memungkinkannya bersaing dengan pemain-pemain global lain di pasar streaming video di Indonesia. Vidio kini juga berhasil meneguhkan posisinya sebagai pemimpin wilayah dengan menjadi aplikasi streaming teratas di Google Play. Vidio memberikan contoh yang bagus untuk para developer aplikasi dan permainan yang ingin mendorong pertumbuhan dengan memanfaatkan fitur-fitur Google Play yang paling sesuai dengan kebutuhan dan sasaran bisnisnya masing-masing.
Anda dapat mempelajari lebih lanjut tentang semua produk dan alat ataupun fitur yang disediakan oleh Google Play disini.
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